Amaranth

Amaranth is restricted to a narrow set of categories in the EU and is not permitted in the US.

Key Specifications

CAS number915-67-3
E numberE123
Purity≥ 85 percent dye content
SolubilitySoluble in water
Dosage5-30 ppm
RegulatoryRestricted; banned in the US

A colour defined by its regulatory limits

Amaranth is restricted to a narrow set of categories in the EU and is not permitted in the US. Buyers must confirm the destination market and the specific food category before ordering.

Where it is still used

Mainly aperitif wines and some spirits in the EU, and certain confectionery in markets without a ban. It is not a general-purpose red.

Typical Applications

Frequently Asked Questions

Is it legal in my market?

Check first: banned in the US, restricted to specific categories in the EU.

What replaces it?

Allura Red or carmine depending on the shade and the label claim.

Why is its use so narrow?

Historical safety review led to tight restrictions in most jurisdictions.

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